Another academic session is about to begin and you might be wondering: “What strategies should I implement to increase my school enrollment?” Stay through this article as you will be finding some helpful strategies to increase your school enrollment.
As the new academic year begins, school owners will be on the lookout for strategies, activities and ideas that will increase their enrollment in the forthcoming session.
This is because the rate of competition in every community is very high, new schools are being created almost everyday in each community, hence the need for every school owner/administrator to be ready to explore effective strategies.
Also, since “the more the merrier rule” (the more students you enroll, the more money you make) is also applicable to the Educational system, then you should focus on attracting more students to your school.
In this article, I will be sharing with you 5 strategic ways to boost your school enrollment.
5 Ways to boost your school enrollment in 2022
1. Buy the attention of your community members
The community where your school is located has a great impact on your school’s growth and progress. If you are in a community that doesn’t support the progress of your school then it’s going to be a problem to expand in such a community.
Your goal as a school owner is to be likeable by the community and it’s people. This will in turn enhance “Word of mouth” marketing for your school and increase your school enrollment.
How do you attract the eyes of your community members?
Majority of communities have a variety of enjoyable events all year long that promote and support small local businesses. By making a strong impression at these events, you can position your school ahead and foremost.
Some of the ways to do buy their attention are;
• Be a prominent member of the volunteer scene.
• Participate in charitable events like food bank drives and roadside clean-ups as a group.
When working and volunteering at community events, always wear the colors of your private school to increase name recognition and draw attention to it.
Selling school-themed clothes is a great method to earn money, and sporting the hoodies and t-shirts you sell serves as a walking billboard for your institution.
In addition to helping the community, student volunteers can receive silver service awards, which will promote your school’s image. In the end, Everyone benefits.
2. Improve The Physical Appearance Of Your School.
The word “Don’t judge a book by its cover”doesn’t apply in the Educational sector. One of the things Parents consider when choosing a school is its physical appearance, environment and safety.
If your school environment is looking bushy, unsafe or not looking beautiful, it won’t attract quality parents.
The appearance of your school is very important as it impacts and influences the enrollment of your school.
Poor physical condition or environment might impair learning and teaching and give parents the impression that you are insecure.
To increase your school enrollment, taking care of your school appearance should be a top priority. You cannot expect to attract quality parents to your school if your school has an unsatisfactory environment or building. Though, this might cost you some money but it’s a smart move to make.
5 ways to improve the physical appearance of your school
1. Paint or repaint your school if you haven’t done that.
2. Make sure your school building looks attractive.
3. Decorate your school environment with beautiful flowers.
4. Fence and have a gate at the entrance of your school.
5. Design your school environment with educational pictures.
3. Leverage The Internet
Schools are actively leveraging the internet and social media to expand their market reach. As a school owner, it’s best you take full advantage of this digital world to increase enrollment in your school
Two ways to leverage the internet are;
1. Have an easy to navigate website
One of the most crucial marketing and communication tools at your disposal is the website for your school. Before making a final decision, parents will resort to the internet to conduct online research on all schools.
A parent must be able to easily navigate a website that is filled with all pertinent information about the school. Your website should successfully represent your brand, showcase your educational offerings, feature student reviews, and provide registration details.
Most importantly, your website needs to accurately represent your brand, your distinct approach to education, and your support for students at all stages of their lives if you want to increase enrollment rates for your school.
2. Put your School on Google My Business
Google My Business also known as Google listing helps your school to be found on Google maps when searched for. You don’t need a website to get your school on Google My Business. All you need is a few details about your school, like name, email address, phone number, photos etc.
Thereby, whenever a Parent visits Google looking for “Schools near me”, your school will pop up on Google if you have uploaded it on Google My Business.
This is another effective way you can leverage the internet and increase enrollment rates in your school.
4. Leverage social media
2 important ways to leverage social media are;
1. Grow your school brand using social media accounts
Social media pages are the new communication tools most schools use to reach a wider market. In order to share special occasions, stories, accomplishments, and announcements with the public, you should first create a social media account on Facebook, instagram, LinkedIn and Twitter, in particular.
Encourage participation on these platforms from students, teachers, and parents. Encourage parent ambassadors to post uplifting and informative reviews on the school’s social media accounts. So as to build trust and credibility in the market.
Online and social media advertisements need to be well-crafted, compelling, and direct. Schools are able to provide customised promotional messages to a specific audience by using the advertising capabilities available on social media platforms to hyper-target their advertisements. This is a fantastic and economical strategy to increase enrollment rates.
2. Share your Story, Growth and Accomplishments
Storytelling is an effective way to reach out to parents’ emotions on social media. Some of the stories you might want to share are “How you started”, “Your goals”, “Your plans’, “Your ambition”, “what makes you special” etc. People love stories and once you’re able to share your story in a relatable way, Parents will get acquainted with your brand And will want to check out your school.
Portray the expertise and achievements of your employees. Celebrate students’ accomplishments after getting permission from parents. Last but not least, highlight the best aspects of your private school.
The best is what parents want for their kids. Show them how your school accomplishes those objectives by using social media and online videos.
5. Leverage the use of technology and automation softwares
The use of technology is the new oil well. School owners are using specialized software and automation tools to free up time for their employees and also the administration at large.
Time and money are saved by using software management solutions like ClickGrowth, which also aids in growing enrollment into the school.
Both parents and workers benefit from such digital applications because ClickGrowth connects parents, students, teachers, and administrators altogether towards the progress of the school.
Another benefit of the use of school software management solutions is that registration for parents can be finished online. Additionally, ClickGrowth Software can be used to pay for applications, bills, and tuition. Even registration and payment for extracurricular activities can be set up.
Any class or program’s enrollment and attendance records are kept automatically.
ClickGrowth Software is used for private school billing and invoicing, and reports may be produced with ease.
Your employees will have more time to focus on promoting your educational excellence and growing enrollment as a result of streamlining your school management.
The lifeblood of every school is increasing enrollment and maintaining maximum student capacity. Hence, using school management solutions and automation tools will go a long way in increasing your outcomes.
Conclusion
Here you have it. 5 strategic ways to boost your school enrollment in 2022. I hope you implement it and get visible results.